ETSY SAYS GAH!

Etsy paired 3 Etsy sellers with Lisa Says Gah to launch a playful, limited-edition home decor collection celebrating creativity, individuality, and unexpected home decor collection.

Inspired by the collection's nature motifs, I wanted to explore the idea of bringing the indoors outdoors, by placing familiar domestic spaces in outdoor settings. Living room and dining vignettes were reimagined against natural landscapes, creating a whimsical, modern countryside aesthetic that blurred the boundaries between home and nature.

As Art Director, I shaped the campaign's visual direction from concept development through on-set execution and post-production. Collaborating with internal and external teams across photography, production design, and retouching to create a cohesive visual world that balanced Lisa Says Gah's aesthetic with Etsy's spirit.

The photos were split into Lifestyle photography as well as collection specific photography, that focused on the actual pieces of the collection. Photos were featured across Etsy and Lisa Says Gah socials as well as featured in Architectural Digest.

ART DIRECTION: ARIEL WEAVER | LEAD PRODUCER: STELLA KANG | PRODUCTION MANAGER: BRI FERNANDEZ | PRODUCTION DESIGNER: GRace surnow | PHOTOGRAPHER: Kristina KOSEVA | CREATIVE PARTNERS: LiLI KOI + TORI KOHRT | ETSY MARKETING TEAM

lifestyle photography

We wanted to capture “lifestyle” moments of Lisa (owner of Lisa Says Gah) naturally interacting with these home decor pieces. So we created two backdrops outdoors. One “Living Room” set that featured all 9 pieces of the collection. And then another in a “dining room” setting to feature a seller who won the Etsy design awards grand prize.